DIGITALIZATION OF SUPPLY CHAIN - STS TRADING COMPANY – A QUALITATIVE CASE STUDY

Abstract

While supply chain digitalization connects all parties to develop an efficient process, it is a complex task, especially in an underdeveloped country. This qualitative single holistic (single unit of analysis) case study revolves around exploring the obstacles that STS trading company has faced with regard to the digitalization of its supply chains and the mechanisms through which the case firm can improve its supply chain digitalization process. Using purposive sampling, ten semi-structured interviews were taken. The findings of this study have revealed that technology adoption, resistance to change, cost and investment issues, lack of skills and training, and supplier/partner collaboration restrict the ability of the case firm to digitalize its supply chains. Assessment and strategy development, collaboration, training and development, outsourcing, and use of consultants can assist the case firm in this regard. The outcomes of this study have implications for both academia and industry. This study bridges the gap between theoretical concepts and real-world implications, providing actionable insights for supply chain optimization.